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Over 5 Million Leads
Dealer Lead Track manages over 5 million leads for our dealers. Become a partner today and improve how your store handles every lead.
Partner Dealer Testimonials
Read our partner dealer testimonials rating Dealer Lead Track's easy to use, effective and affordable CRM system
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Partner Dealer Testimonials
Read our partner dealer testimonials rating
Dealer Lead Track's easy to use,
effective and affordable CRM system
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William N., Marietta Car Center
- Partner Dealer Since March 2017
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
Excellent Service
Guy P., Pellegrino Auto Sales
- Partner Dealer Since February 2015
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
Dealer Lead Track is user friendly and easy to use. Our rep is second to none and is always available for questions or concerns. Highly recommend!!!
Paul L., Auto Barn Atlanta
- Partner Dealer Since March 2010
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
Dealer lead track is the most efficient CRM system for dealers. It was designed by a dealer, specially for dealers. Best part is they continue to add features to it make it a better tool for us dealers.
Hollis M., 210 Auto Haus
- Partner Dealer Since August 2017
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
Best crm you get for the dollar. Simple and easy to use. Absolutely perfect for the independent dealer.
Corey D., Newton Automotive Services
- Partner Dealer Since March 2014
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
absolutely a must have this system is hands down the best for handling leads especially with the auto response set up and mark is a pleasure to deal with
Lance L., Marietta Sportscar & Cycle
- Partner Dealer Since October 2015
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
Had an issue with my email templates not coming up on gmail and within two minutes and a few short key strokes, Mark had me up and running again. Very helpful and knowledgeable.
Jay V., Chip Wynn Motors
- Partner Dealer Since May 2017
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
i feel it's a good system overall
Rich, Certified Luxury Motors
- Partner Dealer Since March 2017
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
great service josh and mark
Joe M., Net Motorcars
- Partner Dealer Since September 2014
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
I've been a user of DLT now for three years and am very pleased with the product. It has features that other systems costing much more doesn't have. Additionally, the development team adds frequent updates, keeping the system very functional and responsive. Our prospective customers, as well as our sales staff, gets all the information they need to quickly turn a lead into a sale. Most importantly, our attention from Mark is quick and effective, getting responses and resolution to any help we need. We are a very satisfied customer.
Phyllis T., World Class Motors
- Partner Dealer Since February 2013
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
Our store has been using DealerLead Track now for over 4 years after trying several other systems. Easy to learn, use and navigate, yet tracks everything you need to ensure seamless tracking of leads and sales performance on follow up. Highly recommend!
Kyle W., Your Auto Source
- Partner Dealer Since December 2015
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
The system works great for our needs. It funnels all of our incoming leads into the crm so we can easily track when and who has contacted our prospects.
Jessica H., All Star Auto
- Partner Dealer Since May 2016
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
If I ever had a question or problem they are quick to answer, very helpful and friendly!
Dean P., AR Motorsports, Inc.
- Partner Dealer Since January 2010
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
Mark has always been very supportive. The product is always improving.
Chris H., SRQ Auto
- Partner Dealer Since February 2015
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
Must have CRM that includes automated emailing that sales staff won't do. Easy to navigate through and back end allows you to see ROI for all the 3rd party sites. Mark and staff are always available if needed!
Roger G., Ocean Auto Sales
- Partner Dealer Since January 2013
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
I have been been using this crm for 4 years now the staff at dealer lead track are very professional and always helping you with good ideas, I recommend this users friendly crm. to all sales representatives.
Richard W., Brandt Auto Brokers
- Partner Dealer Since September 2007
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
Dealer Lead track has made our daily follow up routine with customers efficient. Our feedback from customers is very positive since we follow up on time and date customer requests. Dealer lead track makes this process seamless and just plain easy. I would recommend Dealer lead track to any dealership looking to improve customer follow up efforts and long term relations. We have used this company since day one. They always are adding new features and even our older less computer savi staff find it very easy to operate. Mobile app is also very easy to use and also very helpful. Great CRM system that is easy to use for a low monthly cost compared other more complex cumbersome systems we used in the past.
Rob H., Cooperative Auto Brokers
- Partner Dealer Since September 2015
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
Absolutely the best and most affordable CRM and lead and sales process program available to the independent dealer anywhere! I will happily endorse DLT as it provably has increased profits!
Doyle Z., Cars On The Money
- Partner Dealer Since August 2013
Ease of Setup
Knowledge & Helpfulness of Tech Support
User-Friendliness of System
Fabulous tool for keeping track of customers, advertising, and email. I looked for years before finding this CRM tool. If you're serious about selling used cars this is the program to have!

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What is CRM / ILM?

CRM is an acronym that stands for Customer Relationship Management and ILM is an acronym that stands for Internet Lead Management. Both define how you create, develop and manage relationships with your potential, current, and past customers. Dealer Lead Track’s web-based internet lead management CRM / ILM system utilizes technology that creates lasting relationships with customers by prompting sales staff to contact a customer at the exact time a customer is looking to purchase, and creating satisfied customers today and potential repeat customers tomorrow, leading to increased sales both now and in the future. Running a successful new or used car dealership without a focused lead management system or CRM / ILM is a difficult task.

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Auto Dealer CRM Solution

Dealer Lead Track is a complete web-based auto dealer CRM / ILM solution that ensures that your sales department accepts, catalogs, follows-up, and closes incoming sales leads properly for every customer. Successful customer relationship management, or CRM, does not benefit only your dealership. The customer also wins. Dealer Lead Track’s web based auto dealer CRM /ILM solution guides staff to properly connect with customers, creating lasting relationships for years to come.

  • Auto Dealer CRM /ILM Solution for Sales Staff. Dealer Lead Track guides staff to capture important customer data and manages sales leads from the initial contact throughout the entire sale. The productivity of both novice and seasoned sales staff improves with tools that consistently guide them through the important steps of each sale. When the sale is complete, Dealer Lead Track organizes customer information into a long lead database allowing staff to follow up years in the future, creating repeat buyers.
  • Auto Dealer CRM / ILM Solution to Improve Warranty Penetration. Dealer Lead Track guides staff to follow up multiple times after the sale if a warranty was not purchased at delivery. Multiple follow up attempts will increase warranty sales increasing profits at new and used car dealers.
  • Auto Dealer CRM /ILM Solution for Management. A variety of management reports assist in managing your dealership. Utilize these reports to confirm that sales staff work all leads properly from start to finish, track advertising to target marketing dollars and quickly adjust advertising campaigns to be more effective, track closing rates, and restock inventory for customers you are currently losing.
  • Auto Dealer CRM / ILM Solution Creates Repeat Customers. A dealership’s best resource is repeat customers; yet past customers are rarely contacted about purchasing another vehicle. Dealer Lead Track creates contact reminders at various future dates after the original sale to increase repeat customers, which leads to increased dealership profits. Contact reminders also are created for Warranty and GAP follow up to increase back-end penetration rates.
  • Auto Dealer Stand Alone CRM / ILM Solution. Dealer Lead Track is a stand-alone CRM / ILM solution for new and used car dealerships of all sizes. Dealers do not need to adjust any current providers from F&I, accounting, or web site management.

Auto Dealer CRM / ILM Software or Auto Dealer Web CRM / ILM

Traditional PC or Mac based CRM software is being replaced by web-based CRM / ILM, also known as “hosted CRM”, "hosted ILM", “on demand CRM”, or "on demand ILM". More companies than ever are rapidly moving to web based applications like Dealer Lead Track because to be successful in today’s internet driven automotive marketplace, it is more important than ever to maximize every incoming customer lead and catalog every customer interaction to improve customer relations. With Dealer Lead Track’s monthly subscription pay-as-you-go CRM / ILM, there is no large up-front software investment that’s difficult to install and maintain. With Dealer Lead Track’s web based CRM / ILM lead management system, all that a user needs to access the system is a computer connected to the Internet. There is no software to purchase or install.

  • Auto Dealer Web CRM / ILM Provides Value.Eliminates the need for expensive software and the need to install software onto your computer. With Web CRM / ILM there are no updates to install. Dealer Lead Track Web CRM / ILM system is 100% up-to-date at all time.
  • Auto Dealer Web CRM / ILM Offers Instant Access. Sign up now and immediately utilize Dealer Lead Track, allowing instant implementation instead of waiting weeks or months for CRM Software to be customized and installed.
  • Hosted Auto Dealer CRM / ILM Allows User Easy Customization. With an online Web CRM / ILM solution like Dealer Lead Track, customization is easy. Management can add or delete users, add or delete advertisers, set advertising budgets, setup incoming lead auto population from autotrader.com, cars.com, ebay motors, and auto by tel directly online via Dealer Lead Track’s easy-to-use “Dealer Dashboard.”
  • Web Based Auto Dealer CRM / ILM Features Painless Future Upgrades. Because future CRM / ILM upgrades are deployed on our servers, you’re always working with the latest version with our web-based CRM lead management system so upgrades are never a headache. Upgrades occur behind the scenes just like upgrades to your favorite websites like Google, Yahoo, and ESPN.

To summarize:

Web Auto Dealer CRM / ILM Solutions

Web-based CRM / ILM, on-demand CRM, on-demand ILM, hosted CRM, , hosted ILM, or cloud computing CRM / ILM all mean the same thing. These terms refer to the delivery of CRM / ILM solutions offered by Dealer Lead Track over the internet. With Web CRM Solutions there is no expensive software to purchase, install, or maintain.

Cloud Computing & CRM / ILM Solutions

The future has arrived in the world of computers and cloud computing is that future. What does this mean for auto dealer CRM / ILM Solutions?

Affordable monthly subscription plans with no up-front investment and instant deployment is what cloud computing and Dealer Lead Track have brought to the auto dealer Web CRM / ILM Solution space. Auto Dealerships of all sizes now benefit from cloud technology that allow even the smallest stores to utilize similar tools that the largest auto groups use without any up-front costs or development.