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Sales 101
Dealer Lead Track helps you sell more vehicles
by guiding staff to obtain essential customer
information from every customer contact
Dealer Lead Track Helps You Sell More Vehicles
Dealer Lead Track's Enter New Lead Screen helps guide staff to properly accept, catalog, follow up, and close customers with our web based CRM / ILM lead managemnet system
Obtain Name, Ad Source, Phone Number and eMail Address
Dealer Lead Track guides your staff to obtain essential customer information ensuring each customer contact becomes a quality lead. On the simple to follow lead capture screen, the staff member collects important basics: full name, best contact phone numbers, eMail address, and selects which advertising source is responsible for the lead from a drop down list that you manage for advertising tracking. By getting this basic information during the initial contact, your sales staff now takes control of every incoming customer lead.
What vehicle is your customer interested in?
Dealer Lead Track then directs the salesperson to select from drop down lists the exact vehicle which the customer is inquiring and to indicate if the unit is in stock. Noting the correct year, make, model, trim, and mileage gives your sales staff better product knowledge. If the sales person chooses the ‘Not in Stock’ option, the lead will still be captured and added to the ‘Not in Stock’ report. Your inventory buyer can access this report to locate the exact vehicle for which that customer is interested.
Manually Input More Than Just Automobiles
Not just selling automobiles? Dealer Lead Track has the capability for staff to manually input exotic vehicles, recreation vehicles or RV’s, motorcycles, scooters, boats, jet skis, trailers, heavy equipment, aircraft and more with our manual input feature.
When are you looking to make your purchase?
Dealer Lead Track makes sure your sales staff follows up with customers at the right time by prompting a simple question: “When are you looking to make your purchase?” Customers looking to purchase within the next ten days are considered “Hot Leads” and are prioritized to receive extra attention from your staff. If customers purchase time frame is more than ten days in the future, the staff member selects a date from a drop down list which places the lead on the ‘Active Lead List’. Five days prior to the selected future date, the lead will move back onto the ‘Hot Lead List” so staff can follow up at the exact time your customer is ready to buy.
Let’s make an appointment
Set appointments with customers for follow up phone calls, emails, test drives or delivery appointments. Dealer Lead Track will remind staff about upcoming appointments by text message or eMail so staff never forget about customer appointments.
Send Scripted Outgoing eMail
After proper customer information is collected staff can easily send quality scripted outgoing eMail with Dealer Lead Track through their default eMail editor such as Outlook, Windows Live,Yahoo or Google Mail with only two mouse clicks
Note Pad
Notes are vital in the sales process and allow staff members to keep up with even the smallest detail for each customer. Dealer Lead Track allows staff to enter notes and stamps each one with the date and time. Managers can review these notes allowing a better understanding of the deal flow with each customer
Assign Single Lead To Other Staff
Transfer single leads to other staff allowing simple transfer of customer information when staff will be out of the store or off the day of appointment. Dealer Lead Track's single lead assignment option is perfect for stores which a receptionist answers the phone, collects the lead and then can transfer to proper sales person.
Link Multiple Stores and Assign Leads To Staff At Different Locations
Link multiple stores with Dealer Lead Track and assign customer leads to staff at the proper location. Our multi store feature is perfect for stores utilizing a BDC call center format.
Dealer Lead Track continues the lead flow by advancing into the deal structure. Does the customer want to pay cash or finance? What down payment does the customer have available? Recording this information helps staff start to structure the deal.
Dealer Lead Track logs the year, make, model, trim, and mileage of any trade to continue control of the sales lead.
Last Loan
Dealer Lead Track takes the next step in the trade process by capturing past loan and payoff information.
Customer Credit
Dealer Lead Track concludes capturing of a new lead by prompting the sales staff for the customer's opinion of his or her credit status. By obtaining the customer’s view, staff can begin to determine the deal structure.
Print Customer Four Square Sheet
Print four square negotiating sheet pre formatted with customer information
Why Is It Important For Staff To Gather Proper Customer Information From Every Lead?
Dealer Lead Track will guide your staff to properly collect and manage customer lead information from initial contact throughout the entire sale leading to increased sales.
So How Well Do You Think Your Sales Staff Work Your Leads?
Click the red details button below to find out.
Check Out These NADA Stats
Manage every customer lead properly from initial contact throughout the entire sale maximizing every lead opportunity increasing sales
Internet leads from Car Gurus, Autotrader, Dealer Car Search plus over 175 other websites automatically enter so all your leads are in one place
Send customized auto responder eMail per ad source once new internet leads arrive
Watch How It Works
Sign up today for Dealer Lead Track's CRM ILM free 30 day trial
Sign up today for your free 30 day trial
Dealer Lead Track helps improve your closing rate, target marketing dollars with solid real time advertising data, and follow up with customers when they are ready to buy. Accomplish all this with Dealer Lead Track's easy-to-use web-based customer management system. Dealer Lead Track will not change your sales process. We enhance your sales process improving the performance of all sales staff leading to increased sales. Sign Up Now!

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What is CRM / ILM?

CRM is an acronym that stands for Customer Relationship Management and ILM is an acronym that stands for Internet Lead Management. Both define how you create, develop and manage relationships with your potential, current, and past customers. Dealer Lead Track’s web-based internet lead management CRM / ILM system utilizes technology that creates lasting relationships with customers by prompting sales staff to contact a customer at the exact time a customer is looking to purchase, and creating satisfied customers today and potential repeat customers tomorrow, leading to increased sales both now and in the future. Running a successful new or used car dealership without a focused lead management system or CRM / ILM is a difficult task.

Auto Dealer CRM Solution

Dealer Lead Track is a complete web-based auto dealer CRM / ILM solution that ensures that your sales department accepts, catalogs, follows-up, and closes incoming sales leads properly for every customer. Successful customer relationship management, or CRM, does not benefit only your dealership. The customer also wins. Dealer Lead Track’s web based auto dealer CRM /ILM solution guides staff to properly connect with customers, creating lasting relationships for years to come.

  • Auto Dealer CRM /ILM Solution for Sales Staff. Dealer Lead Track guides staff to capture important customer data and manages sales leads from the initial contact throughout the entire sale. The productivity of both novice and seasoned sales staff improves with tools that consistently guide them through the important steps of each sale. When the sale is complete, Dealer Lead Track organizes customer information into a long lead database allowing staff to follow up years in the future, creating repeat buyers.
  • Auto Dealer CRM / ILM Solution to Improve Warranty Penetration. Dealer Lead Track guides staff to follow up multiple times after the sale if a warranty was not purchased at delivery. Multiple follow up attempts will increase warranty sales increasing profits at new and used car dealers.
  • Auto Dealer CRM /ILM Solution for Management. A variety of management reports assist in managing your dealership. Utilize these reports to confirm that sales staff work all leads properly from start to finish, track advertising to target marketing dollars and quickly adjust advertising campaigns to be more effective, track closing rates, and restock inventory for customers you are currently losing.
  • Auto Dealer CRM / ILM Solution Creates Repeat Customers. A dealership’s best resource is repeat customers; yet past customers are rarely contacted about purchasing another vehicle. Dealer Lead Track creates contact reminders at various future dates after the original sale to increase repeat customers, which leads to increased dealership profits. Contact reminders also are created for Warranty and GAP follow up to increase back-end penetration rates.
  • Auto Dealer Stand Alone CRM / ILM Solution. Dealer Lead Track is a stand-alone CRM / ILM solution for new and used car dealerships of all sizes. Dealers do not need to adjust any current providers from F&I, accounting, or web site management.

Auto Dealer CRM / ILM Software or Auto Dealer Web CRM / ILM

Traditional PC or Mac based CRM software is being replaced by web-based CRM / ILM, also known as “hosted CRM”, "hosted ILM", “on demand CRM”, or "on demand ILM". More companies than ever are rapidly moving to web based applications like Dealer Lead Track because to be successful in today’s internet driven automotive marketplace, it is more important than ever to maximize every incoming customer lead and catalog every customer interaction to improve customer relations. With Dealer Lead Track’s monthly subscription pay-as-you-go CRM / ILM, there is no large up-front software investment that’s difficult to install and maintain. With Dealer Lead Track’s web based CRM / ILM lead management system, all that a user needs to access the system is a computer connected to the Internet. There is no software to purchase or install.

  • Auto Dealer Web CRM / ILM Provides Value.Eliminates the need for expensive software and the need to install software onto your computer. With Web CRM / ILM there are no updates to install. Dealer Lead Track Web CRM / ILM system is 100% up-to-date at all time.
  • Auto Dealer Web CRM / ILM Offers Instant Access. Sign up now and immediately utilize Dealer Lead Track, allowing instant implementation instead of waiting weeks or months for CRM Software to be customized and installed.
  • Hosted Auto Dealer CRM / ILM Allows User Easy Customization. With an online Web CRM / ILM solution like Dealer Lead Track, customization is easy. Management can add or delete users, add or delete advertisers, set advertising budgets, setup incoming lead auto population from,, ebay motors, and auto by tel directly online via Dealer Lead Track’s easy-to-use “Dealer Dashboard.”
  • Web Based Auto Dealer CRM / ILM Features Painless Future Upgrades. Because future CRM / ILM upgrades are deployed on our servers, you’re always working with the latest version with our web-based CRM lead management system so upgrades are never a headache. Upgrades occur behind the scenes just like upgrades to your favorite websites like Google, Yahoo, and ESPN.

To summarize:

Web Auto Dealer CRM / ILM Solutions

Web-based CRM / ILM, on-demand CRM, on-demand ILM, hosted CRM, , hosted ILM, or cloud computing CRM / ILM all mean the same thing. These terms refer to the delivery of CRM / ILM solutions offered by Dealer Lead Track over the internet. With Web CRM Solutions there is no expensive software to purchase, install, or maintain.

Cloud Computing & CRM / ILM Solutions

The future has arrived in the world of computers and cloud computing is that future. What does this mean for auto dealer CRM / ILM Solutions?

Affordable monthly subscription plans with no up-front investment and instant deployment is what cloud computing and Dealer Lead Track have brought to the auto dealer Web CRM / ILM Solution space. Auto Dealerships of all sizes now benefit from cloud technology that allow even the smallest stores to utilize similar tools that the largest auto groups use without any up-front costs or development.