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Privacy Policy

Dealer Lead Track takes your privacy seriously. Please read the following to learn more about our privacy policy.

The federal government and technology industry have developed practical tips to help you guard against internet fraud. Please visit to learn tips about how to secure your computer and protect your personal information.

How Dealer Lead Track uses your personal information

This policy covers how Dealer Lead Track manages your personal information that we collect and receive. Personal information is information about you or your company that is identifiable like your name, company name, address, email address, or phone number, and that is not otherwise publically available.

This privacy policy only applies to Dealer Lead Track

This policy does not apply to the practices of companies that Dealer Lead Track does not own or control or to people that Dealer Lead Track does not employ or manage.

Information Collection and Use

Dealer Lead Track collects personal and company information when you register with Dealer Lead Track. Dealer Lead Track may combine information about you that we have with information we obtain from business partners or other companies.

When you register with Dealer Lead Track we ask for information such as your name, your company name, your address, your phone numbers, and your email address. When you register with Dealer Lead Track you are not anonymous to us.

Dealer Lead Track collects information about your transactions and log in sessions with us and with any business partners we may have, including information about your use of services we offer.

Dealer Lead Track automatically receives and records information from your computer and browser, including your IP address, cookie information, software and hardware attributes, and the pages you request.

Dealer Lead Track uses this information for general purposes and to fulfill requests for our products and services, contact you, conduct research, and provide research for internal and external clients.

Information sharing and disclosure

Dealer Lead Track does not rent, sell, or share your personal information about you or your data entered into Dealer Lead Track with other people or non affiliated companies except to provide products and services you requested.

We reserve the right to disclose your personal identifiable information as required by law and when we believe that disclosure is necessary to protect our rights or comply with a judicial proceeding, court order, or legal process served on our web site. We may share non-personal statistical or demographic information in aggregate form with our marketing partners, advertisers, or other third parties for research purposes.

We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving threats to the physical safety of any persons, violations of Dealer Lead Track’s terms and conditions, or otherwise required by law.

We use information you enter into Dealer Lead Track for the sole purpose of carrying out program on behalf of dealership. Dealer Lead Track will not use customer data for any other purpose without written consent by dealership.

We will transfer information about you and your company and your entered data if Dealer Lead Track is merged or acquired by another company.

Dealer Lead Track uses an outside credit card company to bill you for services. This credit card company does not retain, share, or store any personally identifiable information for any secondary purposes.


Dealer Lead Track may set cookies on your computer.

Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. Cookies enable us to provide customized and convenient features to you on your initial and subsequent visits to Dealer Lead


You may update or change the information pertaining to your account by contacting Dealer Lead Track.

You may unsubscribe to any of our communications or if you have any questions about our services or products please contact Dealer Lead Track.

We reserve the right to send you certain communications relating to Dealer Lead Track’s service such as service announcements, administrative messages, training information, and newsletters that are considered part of your Dealer Lead Track subscription.

Confidentiality and Security

We limit access to personal information about you to employees who we believe need to come in contact with that information to provide services to you in order to do their jobs.

Dealer Lead Track offers use of a secure server. All information you enter is encrypted using a secure socket layer (SSL) before it is sent over the internet to our secure severs. We take all reasonable measures to protect against unauthorized access to data you have entered into Dealer Lead Track.

We also track user traffic patterns to uncover opportunities to improve Dealer Lead Track.

We reserve the right to modify this privacy policy at any time, so please review it frequently. If we decide to change this policy, we will post the changes to this privacy statement. We will notify you of significant changes in the way we treat personal information by sending a notice to the primary email address specified in your administrator account.

If you have any questions or suggestions regarding our privacy policy, please contact us by submitting your question in writing to us at:

Dealer Lead Track
633 Cobb Parkway North
Marietta GA 30062
Attn: Privacy Policy Department
Please include your name, dealership name, mailing address, email address with any written inquiry.

Your consent

By using Dealer Lead Track, you agree to Dealer Lead Track’s privacy policy in full. If you do not agree with the terms of this policy, please do not use our site.

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What is CRM / ILM?

CRM is an acronym that stands for Customer Relationship Management and ILM is an acronym that stands for Internet Lead Management. Both define how you create, develop and manage relationships with your potential, current, and past customers. Dealer Lead Track’s web-based internet lead management CRM / ILM system utilizes technology that creates lasting relationships with customers by prompting sales staff to contact a customer at the exact time a customer is looking to purchase, and creating satisfied customers today and potential repeat customers tomorrow, leading to increased sales both now and in the future. Running a successful new or used car dealership without a focused lead management system or CRM / ILM is a difficult task.

Auto Dealer CRM Solution

Dealer Lead Track is a complete web-based auto dealer CRM / ILM solution that ensures that your sales department accepts, catalogs, follows-up, and closes incoming sales leads properly for every customer. Successful customer relationship management, or CRM, does not benefit only your dealership. The customer also wins. Dealer Lead Track’s web based auto dealer CRM /ILM solution guides staff to properly connect with customers, creating lasting relationships for years to come.

  • Auto Dealer CRM /ILM Solution for Sales Staff. Dealer Lead Track guides staff to capture important customer data and manages sales leads from the initial contact throughout the entire sale. The productivity of both novice and seasoned sales staff improves with tools that consistently guide them through the important steps of each sale. When the sale is complete, Dealer Lead Track organizes customer information into a long lead database allowing staff to follow up years in the future, creating repeat buyers.
  • Auto Dealer CRM / ILM Solution to Improve Warranty Penetration. Dealer Lead Track guides staff to follow up multiple times after the sale if a warranty was not purchased at delivery. Multiple follow up attempts will increase warranty sales increasing profits at new and used car dealers.
  • Auto Dealer CRM /ILM Solution for Management. A variety of management reports assist in managing your dealership. Utilize these reports to confirm that sales staff work all leads properly from start to finish, track advertising to target marketing dollars and quickly adjust advertising campaigns to be more effective, track closing rates, and restock inventory for customers you are currently losing.
  • Auto Dealer CRM / ILM Solution Creates Repeat Customers. A dealership’s best resource is repeat customers; yet past customers are rarely contacted about purchasing another vehicle. Dealer Lead Track creates contact reminders at various future dates after the original sale to increase repeat customers, which leads to increased dealership profits. Contact reminders also are created for Warranty and GAP follow up to increase back-end penetration rates.
  • Auto Dealer Stand Alone CRM / ILM Solution. Dealer Lead Track is a stand-alone CRM / ILM solution for new and used car dealerships of all sizes. Dealers do not need to adjust any current providers from F&I, accounting, or web site management.

Auto Dealer CRM / ILM Software or Auto Dealer Web CRM / ILM

Traditional PC or Mac based CRM software is being replaced by web-based CRM / ILM, also known as “hosted CRM”, "hosted ILM", “on demand CRM”, or "on demand ILM". More companies than ever are rapidly moving to web based applications like Dealer Lead Track because to be successful in today’s internet driven automotive marketplace, it is more important than ever to maximize every incoming customer lead and catalog every customer interaction to improve customer relations. With Dealer Lead Track’s monthly subscription pay-as-you-go CRM / ILM, there is no large up-front software investment that’s difficult to install and maintain. With Dealer Lead Track’s web based CRM / ILM lead management system, all that a user needs to access the system is a computer connected to the Internet. There is no software to purchase or install.

  • Auto Dealer Web CRM / ILM Provides Value.Eliminates the need for expensive software and the need to install software onto your computer. With Web CRM / ILM there are no updates to install. Dealer Lead Track Web CRM / ILM system is 100% up-to-date at all time.
  • Auto Dealer Web CRM / ILM Offers Instant Access. Sign up now and immediately utilize Dealer Lead Track, allowing instant implementation instead of waiting weeks or months for CRM Software to be customized and installed.
  • Hosted Auto Dealer CRM / ILM Allows User Easy Customization. With an online Web CRM / ILM solution like Dealer Lead Track, customization is easy. Management can add or delete users, add or delete advertisers, set advertising budgets, setup incoming lead auto population from,, ebay motors, and auto by tel directly online via Dealer Lead Track’s easy-to-use “Dealer Dashboard.”
  • Web Based Auto Dealer CRM / ILM Features Painless Future Upgrades. Because future CRM / ILM upgrades are deployed on our servers, you’re always working with the latest version with our web-based CRM lead management system so upgrades are never a headache. Upgrades occur behind the scenes just like upgrades to your favorite websites like Google, Yahoo, and ESPN.

To summarize:

Web Auto Dealer CRM / ILM Solutions

Web-based CRM / ILM, on-demand CRM, on-demand ILM, hosted CRM, , hosted ILM, or cloud computing CRM / ILM all mean the same thing. These terms refer to the delivery of CRM / ILM solutions offered by Dealer Lead Track over the internet. With Web CRM Solutions there is no expensive software to purchase, install, or maintain.

Cloud Computing & CRM / ILM Solutions

The future has arrived in the world of computers and cloud computing is that future. What does this mean for auto dealer CRM / ILM Solutions?

Affordable monthly subscription plans with no up-front investment and instant deployment is what cloud computing and Dealer Lead Track have brought to the auto dealer Web CRM / ILM Solution space. Auto Dealerships of all sizes now benefit from cloud technology that allow even the smallest stores to utilize similar tools that the largest auto groups use without any up-front costs or development.