Press Releases
Dealer Lead Track Improves Sales by Guiding Dealerships to Bring Every Sales Lead Full Circle
Dealer Lead Track guides new and used car dealerships nationwide to effectively manage incoming sales leads throughout the entire sales process
By Mark Brandt,
Dated: August 5, 2011
Dealer Lead Track simplifies the most important but most overlooked aspect of dealerships. How effectively to catalog and follow up incoming customer leads to maximize every sales opportunity?
Dealerships spend thousands of dollars every month driving sales leads to call, click, or visit. But this is where management efforts cease and turn the entire sales process over to individual sales staff with varying levels of talent.
Dealer Lead Track guides sales staff to capture, catalog, organize, and control incoming lead information which stores spend thousands of dollars monthly to generate. Poorly worked sales leads cost dealerships lost sales opportunities and thousands of dollars of wasted ad spending.
Staff is guided to collect important information from every sales lead such as customer name, ad source, best contact phone number, email address, year, make, model, trim level, mileage, and price, creating solid leads with multiple ways of making contact while improving staff product knowledge, all on easy to follow screens right on the web.
If the vehicle of interest is not in stock, staff still catalogs the necessary customer information which is transferred to wholesale buyers via Dealer Lead Track’s “Out Of Stock” report to re-stock particular vehicles specific customers inquired about. After a similar vehicle is re-stocked, the customer can be contacted and invited in for a test drive maximizing past lead opportunities.
After the sale, Dealer Lead Track helps dealerships capitalize from customer relationships creating future opportunities to sell past customers another vehicle. An NADA survey states that 90% of past customers are never contacted again about buying another car. Dealer Lead Track organizes past sold customer information for future follow up. Customers who sign 60 month finance contracts can be contacted at predetermined future dates such as 48 months, inviting past customers back to buy another vehicle starting the lead circle over from the beginning. Plus, if staff members no longer work at the dealership, simply re-distribute those sales leads among active staff so all current and potential repeat customers receive proper follow up.
About Dealer Lead Track
Dealer Lead Track provides web based lead management for new and used car dealerships of all sizes in North America with no software to buy or contracts to sign.
Dealer Lead Track offers a simple-to-use, CRM website, that guides staff to consistently accept, catalog, follow up, and close customers, while providing essential reports to help owners and managers improve closing ratios and eliminate wasteful advertising expense.
Sign up today for your free 30 day trial to sell more cars and advertise less with Dealer Lead Track.
Contact for Dealer Lead Track
Mark BrandtDealer Lead Track
(800) 385-3584
markbrandt@dealerleadtrack.com
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