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Press Releases

Dealer Lead Tracks Helps Dealerships Understand How Expensive Every Lead Is To Generate

Car dealers spend thousands of dollars per month to generate sales leads. Do you know how much every lead is costing?

By Mark Brandt,
Dated: September 14, 2011

Advertising costs have skyrocketed at new and used car dealers nationwide. While dealers have shifted ad dollars away from print, online choices have exploded and monthly rates continue to rise every year. While Autotrader.com was once free, they now command a premium in the online ad market.

How much does it cost your store every time your phone rings or you receive an email lead?

Let’s keep this simple and concentrate on Autotrader.com since they seem to be the 800 pound gorilla at this time. Let’s assume you spend around $4000 per month to post 27 vehicle photos to Autotrader.com. During this example month you receive 200 new leads and sell 30 vehicles. Each time your phone rings cost you twenty dollars to generate that lead. $4000 divided by 200 leads equals $20 per lead. Have you ever heard a staff member tell a customer the vehicle they are calling about is sold and hang up and not gather any contact information? Your store just wasted twenty dollars and calls like this happen many times every day. But not only do you spend twenty dollars to create each lead, you spend one hundred and thirty three dollars in ad spending to create each sale. $4000 divided by 30 sales equals $133.

Once you realize how much money is wasted because of poor sales staff habits the sooner you can provide necessary tools to correct these bad habits. With Dealer Lead Track’s easy to use web based lead management system, sales staff capture proper customer information maximizing every sales opportunity, eliminating wasted ad spending.

Dealer Lead Track’s advertising report can be viewed daily, weekly, or monthly clarifying exactly which ad sources are producing leads and sales, and exactly how much each lead and sale cost to produce. With this valuable information, managers can adjust ad spending and shift funds away from sources that are not producing, potentially saving dealerships thousands of dollars per month.

About Dealer Lead Track

Dealer Lead Track provides web based lead management for new and used car dealerships of all sizes in North America with no software to buy or contracts to sign.

Dealer Lead Track offers a simple-to-use, CRM website, that guides staff to consistently accept, catalog, follow up, and close customers, while providing essential reports to help owners and managers improve closing ratios and eliminate wasteful advertising expense.

Sign up today for your free 30 day trial to sell more cars and advertise less with Dealer Lead Track.

Contact for Dealer Lead Track

Mark Brandt
Dealer Lead Track
(800) 385-3584
markbrandt@dealerleadtrack.com

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What is CRM / ILM?

CRM is an acronym that stands for Customer Relationship Management and ILM is an acronym that stands for Internet Lead Management. Both define how you create, develop and manage relationships with your potential, current, and past customers. Dealer Lead Track’s web-based internet lead management CRM / ILM system utilizes technology that creates lasting relationships with customers by prompting sales staff to contact a customer at the exact time a customer is looking to purchase, and creating satisfied customers today and potential repeat customers tomorrow, leading to increased sales both now and in the future. Running a successful new or used car dealership without a focused lead management system or CRM / ILM is a difficult task.

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Auto Dealer CRM Solution

Dealer Lead Track is a complete web-based auto dealer CRM / ILM solution that ensures that your sales department accepts, catalogs, follows-up, and closes incoming sales leads properly for every customer. Successful customer relationship management, or CRM, does not benefit only your dealership. The customer also wins. Dealer Lead Track’s web based auto dealer CRM /ILM solution guides staff to properly connect with customers, creating lasting relationships for years to come.

  • Auto Dealer CRM /ILM Solution for Sales Staff. Dealer Lead Track guides staff to capture important customer data and manages sales leads from the initial contact throughout the entire sale. The productivity of both novice and seasoned sales staff improves with tools that consistently guide them through the important steps of each sale. When the sale is complete, Dealer Lead Track organizes customer information into a long lead database allowing staff to follow up years in the future, creating repeat buyers.
  • Auto Dealer CRM / ILM Solution to Improve Warranty Penetration. Dealer Lead Track guides staff to follow up multiple times after the sale if a warranty was not purchased at delivery. Multiple follow up attempts will increase warranty sales increasing profits at new and used car dealers.
  • Auto Dealer CRM /ILM Solution for Management. A variety of management reports assist in managing your dealership. Utilize these reports to confirm that sales staff work all leads properly from start to finish, track advertising to target marketing dollars and quickly adjust advertising campaigns to be more effective, track closing rates, and restock inventory for customers you are currently losing.
  • Auto Dealer CRM / ILM Solution Creates Repeat Customers. A dealership’s best resource is repeat customers; yet past customers are rarely contacted about purchasing another vehicle. Dealer Lead Track creates contact reminders at various future dates after the original sale to increase repeat customers, which leads to increased dealership profits. Contact reminders also are created for Warranty and GAP follow up to increase back-end penetration rates.
  • Auto Dealer Stand Alone CRM / ILM Solution. Dealer Lead Track is a stand-alone CRM / ILM solution for new and used car dealerships of all sizes. Dealers do not need to adjust any current providers from F&I, accounting, or web site management.

Auto Dealer CRM / ILM Software or Auto Dealer Web CRM / ILM

Traditional PC or Mac based CRM software is being replaced by web-based CRM / ILM, also known as “hosted CRM”, "hosted ILM", “on demand CRM”, or "on demand ILM". More companies than ever are rapidly moving to web based applications like Dealer Lead Track because to be successful in today’s internet driven automotive marketplace, it is more important than ever to maximize every incoming customer lead and catalog every customer interaction to improve customer relations. With Dealer Lead Track’s monthly subscription pay-as-you-go CRM / ILM, there is no large up-front software investment that’s difficult to install and maintain. With Dealer Lead Track’s web based CRM / ILM lead management system, all that a user needs to access the system is a computer connected to the Internet. There is no software to purchase or install.

  • Auto Dealer Web CRM / ILM Provides Value.Eliminates the need for expensive software and the need to install software onto your computer. With Web CRM / ILM there are no updates to install. Dealer Lead Track Web CRM / ILM system is 100% up-to-date at all time.
  • Auto Dealer Web CRM / ILM Offers Instant Access. Sign up now and immediately utilize Dealer Lead Track, allowing instant implementation instead of waiting weeks or months for CRM Software to be customized and installed.
  • Hosted Auto Dealer CRM / ILM Allows User Easy Customization. With an online Web CRM / ILM solution like Dealer Lead Track, customization is easy. Management can add or delete users, add or delete advertisers, set advertising budgets, setup incoming lead auto population from autotrader.com, cars.com, ebay motors, and auto by tel directly online via Dealer Lead Track’s easy-to-use “Dealer Dashboard.”
  • Web Based Auto Dealer CRM / ILM Features Painless Future Upgrades. Because future CRM / ILM upgrades are deployed on our servers, you’re always working with the latest version with our web-based CRM lead management system so upgrades are never a headache. Upgrades occur behind the scenes just like upgrades to your favorite websites like Google, Yahoo, and ESPN.

To summarize:

Web Auto Dealer CRM / ILM Solutions

Web-based CRM / ILM, on-demand CRM, on-demand ILM, hosted CRM, , hosted ILM, or cloud computing CRM / ILM all mean the same thing. These terms refer to the delivery of CRM / ILM solutions offered by Dealer Lead Track over the internet. With Web CRM Solutions there is no expensive software to purchase, install, or maintain.

Cloud Computing & CRM / ILM Solutions

The future has arrived in the world of computers and cloud computing is that future. What does this mean for auto dealer CRM / ILM Solutions?

Affordable monthly subscription plans with no up-front investment and instant deployment is what cloud computing and Dealer Lead Track have brought to the auto dealer Web CRM / ILM Solution space. Auto Dealerships of all sizes now benefit from cloud technology that allow even the smallest stores to utilize similar tools that the largest auto groups use without any up-front costs or development.