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Over 5 Million Leads
Dealer Lead Track manages over 5 million leads for our dealers. Become a partner today and improve how your store handles every lead.
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Read our partner dealer testimonials rating Dealer Lead Track's easy to use, effective and affordable CRM system
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Dealer Lead Track will get your emails to the customer's inbox, not sent to spam folders.
Export Customer Data
Export customer data creating marketing Mailing lists 1:59
Next Dealer Lead Track Webinar
How Dealer Lead Track Works
8. Assign Single Leads
1:50

Assign a single leads to another staff member

Assign Single Leads With Dealer Lead Track's Independent Car Dealer CRM
9. Note Pad
2:02

Enter and save important notes with every customer contact

Enter Notes To Understand Every Customer with Dealer Lead Track's Independent Car Dealer CRM

10. Icon Symbols
3:12

Dealer Lead Track's icon notification symbols help staff understand every lead

Icon Symbols Help Staff Understand Leads with Dealer Lead Track's Independent Car Dealer CRM

11. Move Customer From List To List
1:49

Prioritize customers into six lead categories - Hot Leads - Active Leads - Out Of Stock Leads - Sold Leads - Dead Leads - Warranty Follow Up Leads

Move Customers From List To List with Dealer Lead Track's Independent Car Dealer CRM

12. After The Sale
4:05

Contact current customers at pre-determined future dates creating repeat business

Earn Repeat Customers After The Sale with Dealer Lead Track's Independent Car Dealer CRM

13. Warranty Follow Up
2:55

After the sale warranty follow up efforts help increase back end profits

Warranty Follow Up Tasks Help Increase Back End Profits After The Sale with Dealer Lead Track's Independent Car Dealer CRM

14. Search For Customers
2:21

Search by name, vehicle, phone number or price point to locate customers matching search criteria

Search For Customers with Dealer Lead Track's Independent Car Dealer CRM

15. Smart Jump Back
2:08

Utilize Smart Jump Back to work more efficiently

Utilize Smart Jumpback with Dealer Lead Track's Independent Car Dealer CRM
How To Setup Dealer Lead Track
1. How To Add Sales Staff
1:51

Easily add new staff members from your Dealer Dashboard

How To Manage Users with Dealer Lead Track's Independent Car Dealer CRM
2. Setup Text and eMail Notifications
2:05

Setup text and eMail notifications so Dealer Lead Track will send you reminders when action is required

Setup text and email notification with Dealer Lead Track's Independent Car Dealer CRM
3. Dynamic eMail Link Setup
3:09

Enter eMail hyperlinks which embed in outgoing eMail scripts

Setup Inventory Links with Dealer Lead Track's Independent Car Dealer CRM
4. Dealership Information - Activate eMail Signature
2:59

Verify and change dealership information and activate eMail signature used for eMail scripts

Setup Dealership Information with Dealer Lead Track's Independent Car Dealer CRM
5. Adjust eMail Signature
2:49

Adjust email signature for individual sales staff

Adjust eMail Signature with Dealer Lead Track's Independent Car Dealer CRM
6. Setup Your Dealership eMail Address Inside Gmail
4:59

Setup your dealership email address inside a Gmail holding email account to use Gmail as default email editor

Setup Gmail with Dealer Lead Track's Independent Car Dealer CRM
7. Manage Advertisers - Setup Auto Population
4:18

Setup internet lead auto population. Setup costs to better understand your advertising effectiveness

How To Manage Advertisers and setup auto population with Dealer Lead Track's Independent Car Dealer CRM
8. Automated eMail Setup
5:58

Setup automated eMail schedule

Setup Automated eMail Feature with Dealer Lead Track's Independent Car Dealer CRM
9. Multi Store Setup
3:59

Link multiple locations inside Dealer Lead Track

Multi Store Setup with Dealer Lead Track's Independent Car Dealer CRM
10. Re-Distribute Leads After Staff Turnover
2:10

Re-Distribute Leads After Staff Turnover

Re-Distribute Leads After Staff Turnover with Dealer Lead Track's Independent Car Dealer CRM
11. Export Customer Data
1:59

Export customer data creating mailing lists

Export cutsomer data creating marketing Mailing lists with Dealer Lead Track's Independent Car Dealer CRM
12. Transition Worksheet
1:51

Smoothly transition staff from no sales system to Dealer Lead Track

Transition Worksheet Helps Staff Utilize Dealer Lead Track's Independent Car Dealer CRM
 
Dealer Lead Track's Reports
1. Advertising Report
1:35

Measure advertising effectiveness with factual data on how much each lead and each sale costs your store to generate

Valubale Reports Help You Manage with Dealer Lead Track's Independent Car Dealer CRM
2. Staff Activity Report
1:48

Verify staff follow up attempts and improve poor sales habits

Verify Staff Follow Up Activity with Dealer Lead Track's Independent Car Dealer CRM
3. Sold Leads Report
0:57

Compare Sold Leads Report Against DMS Data

Compare Sold Leads Report Against DMS Data with Dealer Lead Track's Independent Car Dealer CRM
4. Out of Stock Report
1:52

Maximize prior sales opportunities by re-stocking proper inventory creating more sales

Restock Needed Inventory with Dealer Lead Track's Independent Car Dealer CRM
Setup Your eMail
1. Gmail Setup
3:00

Setup Gmail as default eMail handler

Setup Gmail as default email editor with Dealer Lead Track's Independent Car Dealer CRM
2. Outlook Setup
1:38

Setup Outlook as default eMail handler

Setup Outlook as deafult email handler with Dealer Lead Track's Independent Car Dealer CRM
3. Advanced Gmail Setup
7:05

Setup your eMail address inside of Gmail

Setup your eMail address inside Gmail with Dealer Lead Track's Independent Car Dealer CRM
4. Adjust eMail Signature
2:49

Adjust your default eMail signature

Adjust eMail Signature with Dealer Lead Track's Independent Car Dealer CRM
5. Send Scripted and Automated eMail
5:47

Send scripted and automated eMail

Send Scripted and Automated eMail with Dealer Lead Track's Independent Car Dealer CRM

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What is CRM / ILM?

CRM is an acronym that stands for Customer Relationship Management and ILM is an acronym that stands for Internet Lead Management. Both define how you create, develop and manage relationships with your potential, current, and past customers. Dealer Lead Track’s web-based internet lead management CRM / ILM system utilizes technology that creates lasting relationships with customers by prompting sales staff to contact a customer at the exact time a customer is looking to purchase, and creating satisfied customers today and potential repeat customers tomorrow, leading to increased sales both now and in the future. Running a successful new or used car dealership without a focused lead management system or CRM / ILM is a difficult task.

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Auto Dealer CRM Solution

Dealer Lead Track is a complete web-based auto dealer CRM / ILM solution that ensures that your sales department accepts, catalogs, follows-up, and closes incoming sales leads properly for every customer. Successful customer relationship management, or CRM, does not benefit only your dealership. The customer also wins. Dealer Lead Track’s web based auto dealer CRM /ILM solution guides staff to properly connect with customers, creating lasting relationships for years to come.

  • Auto Dealer CRM /ILM Solution for Sales Staff. Dealer Lead Track guides staff to capture important customer data and manages sales leads from the initial contact throughout the entire sale. The productivity of both novice and seasoned sales staff improves with tools that consistently guide them through the important steps of each sale. When the sale is complete, Dealer Lead Track organizes customer information into a long lead database allowing staff to follow up years in the future, creating repeat buyers.
  • Auto Dealer CRM / ILM Solution to Improve Warranty Penetration. Dealer Lead Track guides staff to follow up multiple times after the sale if a warranty was not purchased at delivery. Multiple follow up attempts will increase warranty sales increasing profits at new and used car dealers.
  • Auto Dealer CRM /ILM Solution for Management. A variety of management reports assist in managing your dealership. Utilize these reports to confirm that sales staff work all leads properly from start to finish, track advertising to target marketing dollars and quickly adjust advertising campaigns to be more effective, track closing rates, and restock inventory for customers you are currently losing.
  • Auto Dealer CRM / ILM Solution Creates Repeat Customers. A dealership’s best resource is repeat customers; yet past customers are rarely contacted about purchasing another vehicle. Dealer Lead Track creates contact reminders at various future dates after the original sale to increase repeat customers, which leads to increased dealership profits. Contact reminders also are created for Warranty and GAP follow up to increase back-end penetration rates.
  • Auto Dealer Stand Alone CRM / ILM Solution. Dealer Lead Track is a stand-alone CRM / ILM solution for new and used car dealerships of all sizes. Dealers do not need to adjust any current providers from F&I, accounting, or web site management.

Auto Dealer CRM / ILM Software or Auto Dealer Web CRM / ILM

Traditional PC or Mac based CRM software is being replaced by web-based CRM / ILM, also known as “hosted CRM”, "hosted ILM", “on demand CRM”, or "on demand ILM". More companies than ever are rapidly moving to web based applications like Dealer Lead Track because to be successful in today’s internet driven automotive marketplace, it is more important than ever to maximize every incoming customer lead and catalog every customer interaction to improve customer relations. With Dealer Lead Track’s monthly subscription pay-as-you-go CRM / ILM, there is no large up-front software investment that’s difficult to install and maintain. With Dealer Lead Track’s web based CRM / ILM lead management system, all that a user needs to access the system is a computer connected to the Internet. There is no software to purchase or install.

  • Auto Dealer Web CRM / ILM Provides Value.Eliminates the need for expensive software and the need to install software onto your computer. With Web CRM / ILM there are no updates to install. Dealer Lead Track Web CRM / ILM system is 100% up-to-date at all time.
  • Auto Dealer Web CRM / ILM Offers Instant Access. Sign up now and immediately utilize Dealer Lead Track, allowing instant implementation instead of waiting weeks or months for CRM Software to be customized and installed.
  • Hosted Auto Dealer CRM / ILM Allows User Easy Customization. With an online Web CRM / ILM solution like Dealer Lead Track, customization is easy. Management can add or delete users, add or delete advertisers, set advertising budgets, setup incoming lead auto population from autotrader.com, cars.com, ebay motors, and auto by tel directly online via Dealer Lead Track’s easy-to-use “Dealer Dashboard.”
  • Web Based Auto Dealer CRM / ILM Features Painless Future Upgrades. Because future CRM / ILM upgrades are deployed on our servers, you’re always working with the latest version with our web-based CRM lead management system so upgrades are never a headache. Upgrades occur behind the scenes just like upgrades to your favorite websites like Google, Yahoo, and ESPN.

To summarize:

Web Auto Dealer CRM / ILM Solutions

Web-based CRM / ILM, on-demand CRM, on-demand ILM, hosted CRM, , hosted ILM, or cloud computing CRM / ILM all mean the same thing. These terms refer to the delivery of CRM / ILM solutions offered by Dealer Lead Track over the internet. With Web CRM Solutions there is no expensive software to purchase, install, or maintain.

Cloud Computing & CRM / ILM Solutions

The future has arrived in the world of computers and cloud computing is that future. What does this mean for auto dealer CRM / ILM Solutions?

Affordable monthly subscription plans with no up-front investment and instant deployment is what cloud computing and Dealer Lead Track have brought to the auto dealer Web CRM / ILM Solution space. Auto Dealerships of all sizes now benefit from cloud technology that allow even the smallest stores to utilize similar tools that the largest auto groups use without any up-front costs or development.